Toolkit Topic: E-learning platform development for adults
Case Study Title: Why did Coca-Cola need to empower their Brand Ambassadors?
Duration of Activity: 15 minutes
Learning Outcome: This case present to the learner a real life business problem that was resolved through an e-learning platform for adults.
Aim of activity:
Using an example of Coca Cola, we can demonstrate a full ‘End-to-End’ process of resolving a business problem through the use of an e-learning platform for adults.
Whether in their day-to-day work or social situations, employees need to feel confident in communicating the facts about Coca-Cola’s products and challenging misconceptions. Instructor-led workshops meant employees were getting different messages across territories.
A few key challenges we identified:
- Lack of confidence among Brand Ambassadors
- Inconsistent messaging across countries
- Missing opportunities to engage and excite employees
SENIOR MANAGER INSTRUCTIONAL DESIGNER, COCA-COLA EUROPEAN PARTNERS – Justin Whayman
“We needed a fun and engaging way to share brand information and values with employees enterprise-wide across Europe.”
How did Sponge empower Coca-Cola’s Brand Ambassadors?
Loving the brand is central to Coca-Cola’s philosophy so we created the Ambassador Hearts Challenge – a fully responsive, digital learning campaign. Combining facts and fun, it empowers and motivates the Brand Ambassadors to learn the product knowledge they need to boost their confidence.
A mix of quiz-based techniques bring the facts to life through knowledge checks and scenario-based questions. We carefully designed the questions so they replicate situations that the Ambassadors might face in real life, placing real-world context at the centre of the solution. Correct answers win hearts, with totals over 25 added to a Europe-wide leader board. Importantly, the number of hearts per country was converted into a donation to charity. This gamification element links knowledge to reward, introduces friendly competition to motivate and inspires a commitment to community.
The leaderboard was translated into multiple languages so each territory gained maximum engagement from the campaign. The whole experience was developed by our multi-device design experts using the Adapt authoring framework, making it easy for mobile workers to take part. It runs using our analytics platform to display competitor data in a webpage accessible across Europe.
Refreshing feedback and results from the campaign:
3,600 upskilled Brand Ambassadors
Exceeds expectations, with an uplifting campaign capturing the heart of the brand
Completed across 10 countries
Consistent brand messaging across Europe
Coca Cola used a mix of techniques to engage their employees to participate in the e-learnings.
Coca Cola motivated the employees though good experience – responsive, combination of fun and facts, empowering and evoking ‘doing good’ with the charity donations
Do not forget to add / keep the ‘human element’ in e-learning initatives.
Include here a set of questions which adult educators can apply their learning from this case study to their classmates:
- What type of e-learning does Sponge Learning offer?
- What type of e-learning did Coca Cola offer?
- What motivated the employees to participate?
- Can you find of examples from other companies that used this method for motivating employees as well?
- Are there other useful methods to encourage an audience to participate in e-learning?